They are followed on Instagram, with users liking, saving, and sharing their posts. These individuals are among the most popular bloggers in Canada’s capital. Some share their lifestyle, others focus on food, fashion, or travel. They are all different, yet united by one thing—their audience loves them. Ottawa Ski takes a closer look at the city’s top bloggers.
Dominique Baker (@dominique.baker)
Dominique has over 115,000 followers. On her Instagram page, she identifies as a public figure. Her blog, combined with her social media presence, has helped educate and influence her audience. Dominique has successfully highlighted the best fashion qualities, teaching Ottawa’s women how to embrace their style.
She shared her thoughts on what “OttawaStyle” means to her:
- Ottawa is a unique city, home to the Parliament, which makes its fashion scene somewhat conservative.
- The arrival of Nordstrom and Simons has allowed for more creative expression in the city’s fashion scene.
- For Dominique, “OttawaStyle” is a blend of classic fashion with a personal touch to create a wow factor.
- Her wardrobe is strictly divided into workwear and casual outfits. Professional attire is essential for being taken seriously, while casual wear includes cozy sweaters and leggings.
- Her TikTok has over 90K followers. Some of her videos have gone viral, especially those discussing her perspective on being a child-free woman in her 40s. She inspires women to recognize their worth, regardless of whether they have children.
What Makes Her Blog Popular?
She believes that audiences can sense authenticity and honesty. Everything she wears and how she wears it is scrutinized by her followers. Dominique wears high-quality pieces with confidence, favoring stylish yet comfortable clothing.
She started her blog after encouragement from her husband and best friend. She always loved talking about fashion, perfumes, and handbags. Initially a hobby, her blog quickly gained traction.
Marie Ernst (@mariesbazaar)
A fashion blogger from Ottawa with over 56,000 followers, Marie collaborates with local boutiques and Canadian brands. She is one of the city’s most influential figures, proving that Ottawa has style. Her philosophy includes:
- Ottawa is a comfortable city to live in, and fashion should reflect that comfort.
- She embraces everyday chic, prioritizing femininity while avoiding big-name brands. She encourages women to look stylish without spending a fortune.
- Favorite brands and stores in Ottawa: Zara and Dynamite Clothing.
- A smile is the best accessory.
Marie and Her Fashion Blog
Marie was motivated to start her blog because she noticed that many women are intimidated by fashion. She wanted to set an example of how to dress beautifully and comfortably. To become a strong, influential blogger in Ottawa, one needs consistency, passion, and patience.
Coralie (@coraliescloset)
Based in Ottawa, Coralie runs a fashion and beauty blog called “Coralie’s Closet.” In addition to Instagram, where she has over 10,000 followers, she has a YouTube vlog. She creates fashion looks, collaborates with brands, and attends events like the National Women’s Show, which showcases products aimed at women.
Her website includes a travel section, where she shares detailed travel diaries. Some of the destinations she has covered include Costa Rica, Los Angeles, Jamaica, Mexico, and a New York City photo journal.
Nathalie Boucher (@nathb)
Nathalie is a well-known blogger in Ottawa with over 9,000 Instagram followers and 45,000 TikTok followers. She writes about Ottawa, family, love, food, and her home life.
In 2022, she delighted fans by announcing her pregnancy. She shares her journey, expressing that she has never felt more beautiful or empowered.
Carlo (@consumedbycarlo)
A male blogger on this list, Carlo is passionate about food. With over 23,000 followers, his Instagram is filled with aesthetically pleasing and delicious food content. He attends culinary events, restaurant openings, and showcases home-cooked meals. Carlo also runs a YouTube channel, making him an excellent source for discovering Ottawa’s local cuisine.
Melissa (@melshangrytable)
Melissa, known as “MelsHangryTable,” creates food-related content in downtown Ottawa. She focuses on recipes, restaurant reviews, local businesses, and tourism across Ontario.
Her family owns the popular “Sabai Thai Cuisine” restaurant, giving her firsthand knowledge of the importance of supporting local businesses. Her Reels feature visually appealing food reviews.
Her website, melshangrytable.com, includes:
- A directory of Ottawa restaurants.
- Home recipes.
- Charity initiatives.
If you own a local business or restaurant in Ottawa, you can request to be featured in her curated list.
Twenty York Street (@20ys)
Marilou Moles’ Instagram page boasts over 49,000 followers. Her blog captures everything happening in Ottawa, promoting local events, festivals, and new restaurant openings. Her passion for the city is evident in her content.
Little Miss Ottawa (@littlemissottawa & @juliaxweber)
Julia Weber, known as “Little Miss Ottawa,” is a well-recognized figure in the city. Her blog is an excellent resource for both tourists and locals interested in exploring Ottawa. She curates lists such as “Where to See the Best Christmas Lights in Ottawa” and “Unique Yoga Locations in Ottawa.”
Her personal Instagram has over 64,000 followers, while her “Little Miss Ottawa” page has nearly 3,000. Julia describes herself as an adventurer who seeks out excitement both in Ottawa and abroad. Her blog is filled with engaging stories, tips, and insights valuable to both residents and visitors.
The Work of a Blogger
Scrolling through a blogger’s page may make their work seem easy. Many people entertain the idea of becoming a blogger but never take the first step due to fear or other factors. Blogging requires consistency, collaboration with reputable brands, and a willingness to live life in the public eye. Privacy is often sacrificed.
Ottawa’s bloggers work 24/7, with no breaks or holidays, constantly striving to gain and retain their audience. To succeed, they must stand out and find a niche where they can truly shine.
